Social Media Management Agency
What we cover!
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We’re a social media management agency that utilizes your social channels as part of an omnichannel approach.
Award-Winning Social Media Management
Social media marketing has matured. The right social media management agency can help you drive sales, amplify audiences and gauge insight into how customers perceive you and your services. It’s simply impossible to ignore as a component of your digital marketing strategy.
Social Media Marketing
Your social media should never be an afterthought or separate from your marketing; it should be an extension of it. The right social media strategy can deliver numerous benefits whatever your marketing objectives. Our understanding of the social landscape means we will work with you to find the channels that add value to your business objectives. If a platform isn’t right, we won’t shoehorn them into a strategy that gives you a social presence but little else.
Observing the Conversation
Social media allows you to monitor your customers’ discussions around their needs and how that involves you and your competitors. This offers you the opportunity to shape that conversation, with the brand monitoring delivered by our social media management enabling you to improve your SEO, digital PR and content marketing.
Channel Development and Community Management
Social’s capacity for growth is one of its core strengths, and we can provide services focused on expanding and developing each channel you select. In addition, the advances in machine learning make social scaling with authentic, engaged customers a realer prospect, and we are a social media management company that create campaigns that drive the volume of your audience.
We also utilize AI for community management, building sophisticated chatbots that lessen your support teams’ workload. This is also an excellent channel for developing customer data and insight to translate across any component of your omnichannel strategy.
BOOST YOUR SALES THROUGH SOCIAL MEDIA
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1.0 Audit & objectives
With your overall marketing strategies at the forefront, we’ll evaluate the success and strengths of your existing social platforms and identify the areas that need improvement. From this will become the foundations of a well-rounded, targeted social strategy. -
2.0 Competitor analysis
We compare your social presence to your competitors to ascertain the messages your customers will be receiving and make sure your strategy exceeds their strengths. From this point, we use our extensive knowledge of social media and your industry to give you an idea of where we can take your brand. -
3.0 Identify personas
It’s essential you know precisely who your customers are and where to locate them for any marketing strategy. If you don’t already know your personas, we’ll help you understand who they are and how they operate across social media. -
4.0 Channel development
Numerous social channels are at your disposal, but they are likely not all right for your strategy. So whether it’s building intuitive shopping interfaces on Pinterest and Instagram, harnessing Facebook’s far-reaching targeting capabilities or utilizing Twitter’s amplification quirks, we’ll identify the optimum platforms for your goals.
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5.0 Social & paid media strategies
Once we know which direction we need to take and who we want to target, we will compile a comprehensive, engaging social strategy to outline how to bring your brand alive on social media. For paid social strategies, we will outline proposed spend alongside estimated reach and engagement. -
6.0 Ads & creatives
Once we finalize the strategy, it’s down to business. We will build campaign schedules with daily updates and bespoke media assets. We will also draft out any adverts we plan to run, including creatives, outlining how we see this existing alongside your existing social provisions. -
7.0 Campaign build
The hard work starts here when all our research and development of your campaign strategy gets put into practice. You will still own your social networks – we will simply oversee the activity on your behalf. -
8.0 Social platform optimization
As we work, your customers will tell us more and more about their experiences and expectations, data we use to optimize your strategy. We’ll set up automations that can nimbly react to customer behavior in real-time, applying the findings across every channel. -
9.0 Reporting
We provide reports focused on metrics that apply to your specific KPIs. This is also around a schedule that best suits your needs, typically weekly or monthly. The rapid developments in social media mean we will alert you to significant trends as they happen. There will always be a dedicated account manager on call for any queries.
We provide Social Media Management to increase brand awareness and drive sales.
Focus your precious time on growing your business by outsourcing
social media to Lead Social – a prominent Social Media